Eydie’s Office – Email Marketing and Social Media Support

April 13, 2009

Check Out My NEW Blog!

Greetings!

Eydie Stumpf

Eydie Stumpf

Spring is in the air and it’s made me feel like making some changes!  Generally I would be doing some spring cleaning – but, let’s face it, house cleaning just isn’t any fun at all! 

My idea of spring cleaning is sprucing up my website and blog!  Which I worked on over the weekend!  So, now I have a new blog address and I’d love it if you would come and visit me there instead of here!

Eydie’s Office has also made some changes – not only to ourlook, but to the services we are offering as well!  Although we are still Virtual Assistants, we are focusing our services to Email Marketing and Social Media Marketing! We are finding these fields so exciting and fresh! 

Most of our traditional VA services will still be available, so don’t forget to call us when you need administrative tasks completed! And don’t forget that we can design your banners, headers, Twitterbacks and other graphic creations!

Again, please visit us at our new blog site and give us a shot out! 

Success in 2009!

Eydie :)

April 5, 2009

All a-Twitter

by Erin McKean
Erin McKean is a lexicographer working on a new online dictionary. She blogs at www.dictionaryevangelist.com.

ON JAN. 15, one of the first reports of US Airways Flight 1549’s emergency landing in the Hudson River was made by Florida businessman Janis Krums: “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.”

Follow me on Twitter

Follow me on Twitter

Krums didn’t leave it as a voice-mail message, nor did he just text a few close friends: He broadcast the note to his Twitter followers, who then relayed it, screen to screen, all over the world.

Krums’s “man on the scene” report was one of the highest-profile moments yet for Twitter, the two-year-old Web service that has become explosively popular among the Web 2.0 set. Users can fire off tiny messages from their computers and cellphones, from wherever they are, and have them appear on the screens of whoever is keeping track of them. The messages answer the question “What are you doing?” to an audience of friends, family, or random strangers, or to no one at all.

Twitter has already birthed an entire ecosystem of other sites that extend its power or interact with it. But Twitter isn’t just a platform for technological innovation: It’s showing signs as an engine of creativity for the language, too.

Read the rest of the article

April 4, 2009

Friends

Filed under: Business Growth, Selling, Marketing, Advertising — Eydie's Office @ 3:02 am

Pardon me while I reflect on my day.  As networking and marketing  are important for business growth, so is connecting on a truly social and personal level. What would your life be like without your support system of friends?

Today myself, and seven other girlfriends (who are also solopreneurs – and we pretty much travel in the same circles as well), gathered together to celebrate the 34th birthday of one of our dear friends. The birthday girl chose the restaurant and the rest was pretty easy.

Ursula's Birthday Party

Ursula's Birthday Party

Some of us may have had to re-schedule meetings and appointments, but it didn’t matter.  What mattered was that we were together to celebrate, laugh, tell stories and simply pass the love!

We’re all huggers!  What a great feeling it is!  Thank God too!  We work hard….very hard, and at times we feel as if we’ve reached the end of our patience.  We have to sometimes wonder if we’re not just beating our heads against a wall. 

But our group, with one great big bear hug, is able to feed our souls with love, warmth and that long lost patience. We feed off of each other and which renews the life within each and every one of us!  Finally, we let down our guard. We forget the work we left behind in our offices. We let go of the deadlines our clients need us to meet. If we hadn’t gathered together, that deadline might not have been met anyway because we were already so drained and depleted.

I consider myself blessed to have these wonderful women in my life. 

What a great day it was! We shared stories and experiences, we supported each other’s newest adventures,  we laughed – HARD! We showed our love and warmth! We even shared our food! The birthday girl was showered with gifts which reflected her personality, likes and passions! 

And yes, we grew from the experince! We learned more about each other… things we hadn’t known before! We deepened our connections with each other and strengthened the bond.

I like this quote by Tennessee Williams,  “Life is partly what we make it, and partly what it is made by the friends we choose.”   I’ve got a great life!

Now, a girl can never have enough friends… so connect with me and I will welcome you into the fold!

Success in 2009,

Eydie :)
PS – I have to acknowledge that we did have one man with us today. The husband of one of the gals! He was amazed at how much fun he had being with us!
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April 2, 2009

Facebook Frenzy

Sponsored by The Inland Empire Women’s Business Center
Wednesday, April 22, 2009
Corona Public Library
650 S. Main St. Corona, CA
6:00pm to 8:00pm
Cost: FREE
Register: www.iewbc.org
Workshop Facilitator: Eydie Stumpf
Bring your laptops (with wifi capabilities) for an enhanced, live, hands-on training.

What you will learn:
1. Why your business should network on Facebook
2. Creating a full and interesting profile
3. The business of making connections
4. Get involved in conversations
5. Creating a Fan Page or Group

Who should attend? Anyone who hasn’t jumped on the Social Media Bandwagon. If you’ve wanted to give it a shot, but didn’t know where to begin, sign up for this FREE workshop!

March 22, 2009

To Twitter or Not To Twitter!

Well, now, that’s the million dollar question, isn’t it!

 Twitter is the current “in thing” on the Internet these days. You can hardly go through the day without reading about Twitter in the newspaper, hearing about it on TV or the radio, or receiving emails from your friends begging you to join Twitter.  But, should you? 

Lets begin with what Twitter is. Twitter is what they call ‘microblogging’. Essentially, it is a means of telling people what you are doing, right now, in 140 characters or less!  The message will appear on your own Twitter page as well as on the pages of those who ‘follow you’. Your followers can reply to your message within the page or send you a Direct Message.  

Think of Twitter as a sort of Instant Messaging system – only you are communicating with many people at one time rather than one-on-one.  

Who is using Twitter? All sorts of people use Twitter. Business people, celebrities, politicians, TV news stations, teens, seniors and everyone in between!   

Emergency services use Twitter to provide updates on ongoing crisis situations, news organizations use Twitter to deliver breaking news headlines (they even used Twitter to cover the Oscars). Entrepreneurs are using Twitter to help promote their business, direct people to their website, advertise teleseminars and sell ebooks. Some use it to teach and hold workshops. Even teachers are using Twitter to help children learn and professors use Twitter to reach out to their students. Family and friends stay connected on Twitter.

 As you can see, a lot is happening on Twitter.  

As a business owner or entrepreneur – should you be using Twitter?  Yes, of course!  Business is happening every day!  By using Twitter, or any other social media venue, you can reach people not only in your community but globally as well!  Through Twitter you are finding new clients and customers, discovering additional business partners, enhancing your reputation, and keeping in touch with current clients.  

Twitter has become an essential business tool. Communication has been the key since the beginning of time!  That hasn’t changed… only the way we do it has! And remember, if you’re not Twittering – your competition is!  

Do YOU Twitter? Why or why not? 

Want to know more about Social Media and why we should be adding this valuable resource to our existing marketing campaign you can purchase my e-book, BOOST Your Business With Social Media.  

Need a speaker for your organization or event? Learn More 

Happy Tweeting! 

Eydie :)

March 18, 2009

10 Steps to Take to Get Started in Social Media Networking!

Last week, after sending out one of my weekly emails, I realized that there are so many people who haven’t even begun using Social Media to network for business growth. So, for those novices out there, I’ve decided to give you a brief understanding of what Social Media actually is and where to begin!

First of all, Social Media is very simply any tool or site which allows interaction with its users. If you can comment on a site, interact and engage in conversation with others, or even re-arrange the design of a site…well, that’s Social Media.

Social Media Networking is then the users taking those tools to make connections and build relationships. By using tools such as Facebook, Twitter, LinkedIn and blogging, people can make connections with other people who have similar interests and backgrounds.

Okay, so how do you get started?

Begin by creating a simple plan. Very much like in traditional networking you will want to understand what your goals are.

1. Write down about 3 to 5 goals you would like to reach by adding Social Media to your existing marketing plan. For example: create a sphere of influence, teaching others what you know, create interest in your events, reach outside of your community, etc.

2. Who is your target market? What do you want to tell them?

3. List what you want to share with others. Resources, articles, interesting websites, freebies, quotes, events, must have gadgets, etc.

4. Decide on which venue to use. Will you begin blogging (great place to start), open a Facebook or LinkedIn account?

5. What about Twitter? Ready to get your feet wet there? Lots of Pros and Cons about Twitter. More about Twitter in a future post.

6. Test out a few venues and find your comfort level. Stay with the one you feel you will most likely follow through with.

7. Once you’ve decided on a venue, create a full and interesting profile. Tell a story about yourself. Share what it is you do and what benefits your products or services have to offer.

8. Add a professional photo of yourself. Don’t add your logo or a picture of your dog. People don’t buy things from dogs. Let people see who you are by using a photo which tells them you are someone they would like to know better.

9. Budget your time. Social Networking is addictive. Plan for about an hour a day – 5 hours a week – for networking online. Personally, I spend some time on Facebook in the morning before my work day begins, then will post some updates around lunchtime, and again just after my work day ends. Make a schedule which works for you.

Now, that may sound like a lot, however, think about the time you spend in traditional networking groups. If you added up the networking time, follow up time and drive time, it’s probably a lot more time than what you would spend online at social networking… and you don’t have to leave your home or office!

10. Get Mentoring!  If you are a bit intimidated by all of this then you might want to have someone walk you through the steps. You don’t have to do it alone!

Make connections, build relationships and GROW!!!

Success in 2009,

Eydie :)

March 12, 2009

Ventura Expo Offers Three Days of Lessons for Women

By Alicia Doyle Correspondent Wednesday, March 11, 2009

What: Women’s EXPO Ventura County.
When: Noon to 7 p.m. Friday; 10 a.m. to 6 p.m. Saturday; and 11 a.m. to 4 p.m. Sunday.
Where: Ventura County Fairgrounds at Seaside Park, 10 W. Harbor Blvd., Ventura.
Cost: $10 for one-day admission ticket; $15 for unlimited-admission wristband.
Information: Visit http://www.WomensExpoVC.net; or e-mail womensexpovc@earthlink.net.

The social traditions of women and money, ways to eliminate fear from success and how to cope in a toxic workplace are among dozens of topics this weekend at the first-ever Women’s EXPO in Ventura County. The event runs Friday through Sunday at the Ventura County Fairgrounds.

“The Women’s EXPO experience addresses the whole woman; there’s been nothing like it before,” said event founder and producer Beth Sutherland. The more than 50 event speakers include Somnath Basu, professor of finance at California Lutheran University, who will discuss women and money; and Riverside Mayor Kristin Tillquist, who will address “Creating Kindness Capital — Success Strategies for a Difficult Economy.”

“It’s three days with three classrooms going every hour on the hour,” Sutherland said. “That’s a lot of great information being provided, and most of our speakers are from the community or in close proximity.”

For instance, clinical psychologist Priscilla Partridge de Garcia of Camarillo will present “A Nervous Breakdown is Not For You,” offering a humorous approach to stress. “The women putting on this expo care about other women; women who are noncompetitive are the best support for each other,” Partridge de Garcia said. “You might find a mentor, someone who’s accomplished in an area you’re trying to learn, or you might find a resource to help you in various areas, whether it’s physical, emotional, spiritual or intellectual. “None of these things is petty,” she said. “We need all these areas working for us.”

Family, fashion, fun Categories covered at the event include business, career and leadership; family; fashion and décor; fitness and health; relationships and romance; and fun, life and well-being. Exhibitor booths will include Athena Cosmetics, Beverly Hills Physicians, Channel Islands Plastic Surgery, Hair Free Forever, Liberty Mutual Group, Mary Kay Cosmetics, Older & Wiser Workout, Twisted Temptations Jewelry and Women’s Economic Ventures. Speakers include Karen Gabler, an attorney at Nordman Cormany Hair & Compton LLP, on “Career and Motherhood: Asserting Your Right to Do It All.”

Gary Erkfritz, executive director of the Brain Balance Achievement Center, will present “Can Your Children Improve Their Grades and Behavior with Nutrition?” Daisi Pollard, president of Model House Holdings, will talk about “How to Dress and Feel Like a Supermodel.” And Esta McIntyre, owner of My Health Studio, will discuss “A Weight Has Been Lifted! Beating the Mid-life Fat Trap!” Anne Fenwick, an exercise physiologist with an office at Spa by Diane Loring Inc. at the Historic Love House in Ventura, will cover the benefits of cardiovascular exercise during her talk on “Heart Sense for Women.”

“This is a really exciting event because it’s bringing experts together in one arena,” Fenwick said. “It’s ideal for women who want inspiration or hope, or just want to be around other positive women.” Joan Blacher of Somis, an educational psychologist and author, will discuss “Difficult Teens: Overcoming the Challenges.” “Teens face a society that simultaneously glorifies and denounces high-risk behavior such as violence, alcohol, drugs and extramarital sex,” said Blacher, co-author of “Difficult Teens: A Parent’s Guide for Coping.” “My goal is to help parents of difficult teens learn why they behave the way they do, about some of the troubling aspects in their world, and gain the tools and resources they need to help them weather the turbulent adolescent years with success.”

‘The Truth About Fear’ Gwen Thibeaux of Murrieta, CEO of Divine One Management, will present “The Truth About Fear: How to Eliminate its Effect on Your Success Potential.”

“Fear can hinder and stunt a person’s growth even in the best of situations,” Thibeaux said. “I want audiences to understand that if they want success and prosperity in their lives, they have to be willing to do what is necessary despite the fear.”

With the current state of the nation’s economy as well as the circumstances with which business owners and others are challenged, it is important to stay focused on goals and dreams, Thibeaux emphasized.

“Regardless of the external circumstances, it is important to combat all the negative with something positive,” she said.

“Events like this allow people to surround themselves with other people who are still thriving, who are still pursuing their dreams,” she said. “It is important that people seek a different perspective in life. Life is not all doom and gloom.”

March 2, 2009

Are You Confident?

Filed under: Life, fears, strengths, weaknesses — Eydie's Office @ 1:26 am
Tags: , , , , , ,

Confidence is like a helpful virus spreading throughout your body. If you have it, it will infect everything you do in a positive way. If you don’t, it will undermine everything you do.

People who lack confidence not only fear doing things they are not good at, they actually start to fear performing tasks in which they excel because they question whether they’re all that good at anything.

Confidence spreads with successes, and lack of confidence multiplies with failures. If your confidence falters, turn to what you do best, and then take on more challenging tasks. David Niven, Ph.D

What challenges will you be taking this week?

February 27, 2009

New to Technology? Find a Youngster!

I like to think I’m a pretty savvy entrepreneur. I dabble in some basic, I can manipulate digital photos and create headers, logos and other marketing materials. I’m into social media networking and email marketing and some other techy stuff!  But sometimes, I just run into a wall and I can’t seem to get through.

Admitting that I don’t know all the ins and outs of WordPress makes me a bit uneasy. After all… so many people come to me for help because they think I’m the go to person. There are a number of things which go right over my head. I can’t know everything,  now can I??  But, I do know this – when you don’t know how to do something techy – call a teenager or college kid!

Yesterday I needed to know how to add a E-newsletter sign up box on this blog.  I didn’t know how. I looked and looked to find a clue, but couldn’t find any. GRRRRRRRRR…. It should be simple, I know.  Right now someone out there is saying – what a dumb blonde (I can say this because I AM blonde and it’s helped out of many sticky situations – that’s my story and I’m going to use it!)!  In any event, I was at a lose, but I wanted to add that feature so I could utilize my blog to grow my list.

Tech help is a call away!

Tech help is a call away!

The light bulb went on!  I went onto Facebook to find one friend who had asked me about a part time position. She mentioned she was into blogging and social media!   Anna – college student – came to my rescue.

And it WAS simple!  I could now kick myself for not being able to figure it out myself. This one simple task has opened up my world.  So, next time you find yourself in a  Techy Turmoil – find a youngster!

Success in 2009!

Eydie :)

February 25, 2009

What is Social Media and Why Should I Care?

Recently, my clients have been asking me about Facebook, Twitter and blogging. They haven’t yet taken the leap into this new, exciting….and sometimes intimidating landscape and they are not sure where to begin – or even SHOULD they begin.

“Why should I be on Facebook or Twitter?”, they ask?

Let me begin by saying that Social Media Networking is NOT for everyone nor is it for every industry! Anyone who is considering entering into the Social Media arena should make sure that it is a good fit for them and their industry. I’ve had concerns from people who are attornerys, and in the insurance & financial industry who have expressed an issue with posting anything online.  I’m sure that there are many bloggers and Facebook fans who are lawyers and financial planners and insurance brokers who are active Social Media users, but the key thing to do is to verify whether or not your industry frowns on it or not….then it’s a matter of YOUR comfort level and the reasons WHY you want to become involved!

So, here we go. Social Media is very simply any  TOOL or SITE which allows INTERACTION with its users!  If you can comment on a site, interact and engage in conversation with others, or even re-arrange the design of the site, well, then that’s Social Media!

Networking is users TAKING those tools to make CONNECTIONS with people how have similar interests and then BUILDING RELATIONSHIPS with them.  While building relationships with people not only around the country, but around the world, you are helping to teach others about WHO you are and WHAT you do!

I suggest that you take TWO first steps! 

  • Create a blog. Through blogging articles, uploading pictures of yourself and your products, and adding videos, you are letting people know that YOU are the EXPERT in your field. Your content should be educational, engaging and entertaining. Teach others what you NOW (not always about the products and services you offer) and get them to respond back to you. If you can do this and be entertaining all at the same time then that’s even better.
  • Sign up for a Facebook account: If you are on only one networking site then let it be Facebook!  It allows you to not only add your current “real world” friends, but it gives you the greatest opportunity of all – meeting people from all over the world!  Your potential clients don’t necessarily have to be in your own geographical community – they can be anywhere!

Whether Blogging or on Facebook you are making connections.  While you are building relationships people are getting to KNOW, LIKE and TRUT you!  And just like in “real world” networking, people do business with people they KNOW, LIKE and TRUST! Social Media is just another avenue for you to use to get yourself in front of other people!

Did you know that in 2007 only 24% percent of the American population was getting their news from the Internet?  Well, in 2008 it skyrocketed to over 40%!  WOW… I think that’s a pretty sure sign that, as business owners, we MUST begin to think about using Social Media resources and ADD them into our current marketing campaigns.

Oh and don’t forget some pretty important people…….. YOUR COMPETITION! Whether or not you decide to jump in and and begin blogging and updating on Facebook…… your competition IS!!  Not only is Social Media a good way to get your name out in the world, but you can watch what your competition is doing as well!  AND what do they say?? “KNOW YOUR COMPETITION”!!!

BOOST Your Business with Social Media!

BOOST Your Business with Social Media!

I could go on an on…and I probably already have so I’ll stop right here!  Read more  in my ebook, BOOST Your Business with Social Media, Your 2009 Social Media Guide for SuccessAlso, register for my teleseminar on February 27, 2009 at 10:00am. If you are a novice or haven’t given Social Media a shot yet, then register for this one hour teleseminar!

 

Success in 2009!  Eydie :)

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