Eydie’s Office – Email Marketing and Social Media Support

Email Marketing Ideas for 2008

Posted on: January 25, 2008

As a Business Partner with Constant Contact I create, design and write many newsletters for my clients as well as for myself.

Email marketing is one of the easiest and most cost-effective means to communicate to your clients and potential clients!

We’ve just begun a new year and we should take this opportunity to rid ourselves of our old marketing strategies and consider implementing some new ones.  I’m not saying you should stop any type of marketing that has been working for you, but instead, consider tossing the ones which haven’t been as successful!

Each week, for the next 10 weeks, I will be giving you a new email markeing tip to help you on your way to bringing your business to it’s next level.  Please feel free to comment and add your own ideas in this area.

1. Develop a communications calendar – This year, plan ahead. Sit down with your daily planner and look at everything you have coming up. Specials you are offering, Sales events, Networking events you are promoting or attending, Chamber events, Meetings, even personal events like parties, group trips, etc.

Think how you would like to market each event and how you want to market yourself at outside events. Will you be marketing your products, events or specials via email marketing, hard copy marketing or a combination of both? When attending an outside event, will you be bringing your business card and a smile or will you be handing out brochures and promotional items? Make decisions ahead of time so you are prepared and your efforts don’t look like a last minute attempt at being professional.

Plan ahead and you’ll be sure to make some smart moves and connect with the right people! And remember, email marketing is quick, easy, and it fits just right in your financial strategies!

Eydie
President, Eydie’s Office

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