Eydie’s Office – Email Marketing and Social Media Support

Archive for September 2008


Social Networking can be fun and profitable, however, there some rules to follow along the way.  Mostly, the rules are pretty simple and common sense, yet many people forget and make some mistakes while trying to promote their business online. Let’s take a look at some right now.

Naked Profile.

You’re missing the point entirely if you are leaving your profile bare!  By not completing your profile you are not utilizing these sites to their fullest potential. The first thing people notice when you don’t have profile is your lack of credibility. You must take the time to set up your profile. A profile allows readers to learn about who you are, what you are like and possible what makes you tick.  They may learn that you have things in common and people like doing business with similar personalities. No one wants to do business with someone they don’t know. People do business with those they know, like and trust.  Remember to add a professional photograph (or something pretty darn close) of yourself so visitors will see who they are dealing with. If you don’t have a picture people see you as the default, black and white silhouette photo.  Not only does this make you look unprofessional it also send out signals to the reader and they may see you as untrustworthy or maybe even a scammer.


Your “About Me” Page is not all about your business
Adding your business information here makes you look like you’re one dimensional – as if you’re not a well rounded individual.  Your “About You” page should be about you and who you really are. You should include your hobbies, some family info (without the private details), favorite pastimes, community involvement, etc.  It’s not the place to promote or advertise your business. People want to know you, not what you do.  Save the business promo for the business section of your profile.

Too much hype
We already know that your business is the next best thing since sliced bread, but when you have too much hyped-up claims about how your business had made you a millionaire in three days, readers can see right through it. If you’re that rich why do you need to use social networks at all?  You should be on a warm sunny beach somewhere enjoying your good fortune. Be honest and truthful, but don’t go overboard.

Sending ads in comments and friend emails.
Oh boy…this is a big no no. When you use someone’s comment box to post your advertising you’ve shot yourself in the foot. Comment boxes are just that… a place for you to comment on a blog or forum discussion. Instead, put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is to present yourself as someone who is credible and respectful. If, on the other hand, you are specifically asked to add your advertising in the comment box by a fellow reader then go ahead and add something short but follow it up with an email directly to the person requesting the information.


Social networking is all about making connections, being helpful, and being REAL. People want to do business with people they can identify with and trust. These days, people want to strike up friendly relationships before signing on the dotted line.  If they want to know what your business is all about they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to.

Visit my new business media networking site: Eydie’s Office  It’s just getting off the ground, but it’s still an opportunity for you to share your business opportunities and begin your own blog and forum discussion board!  Membership is FREE!


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September 2008
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